Glossary

key Definitions:

Production- The concept of the film is developed from idea to,script,to filming to editing.

Marketing- Publicity for the film in all countries of release to create interest/hype in the lead up to theatrical release.

Distribution- Supplying the product/film to cinema's in hardware/software.

Exhibition- showing the film to the audience.

Blockbuster: a film or book or other product that is a great commercial success.

Above the line costs: Any cost involved in the advertising production process that is specifically listed in the production budget.

below the line costs: Costs covering virtually every item a production will require in regard to crew, set production, equipment rentals, location fees, props, office space, and so on.

media conglomerate: companies that own large numbers of companies in various mass media such as television, radio, publishing, films, and the Internet.

subsidiary: a company that is controlled by a parent company.

Denotation- The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests. e.g dove- white bird

Connotation- An idea or feeling that a word invokes for a person in addition to its literal or primary meaning e.g dove - peace and rose- love and a rose- flower